The engagement took place in summer and autumn came the marriage
. July passed the "rings" escorts 260,000 bottle of fine wine and put in October "crown" with the signing of ten 'loyalty and devotion ", worth several million euros. Zamploutoi those from China on silver from Naoussa our own, came to "wine accord".
The life provided strewn with flowers, at least for the next ten years, so as agreed by the cooperative winemakers VAENI of Naoussa, will sell to the Chinese, from 1,200,000 to 3,600,000 bottles of wine per year!
If one considers that most interstate agreement between Greece and China in exporting wine, signed between a Chinese giant and a cooperative winery of a nameless city, is indeed a miracle, certainly feat. Rather, when the cooperative idea in our country has been discredited for years synonymous with remoula, the Public Employees attitude and theft. Certainly the cooperative made up of 18 local growers do not belong in this category and its president Mr. George Fountoulis hastens to emphasize. "Previously the cooperative was a fief of politicians, today we are all united like a fist, a living organism with great potential. We believe in openness to paddle and not the words of the policy. "
In Naoussa
The city with the highest unemployment rate in the country-around 40% - a victim of the collapse of the textile industry, but the "Mecca" of the wonderful Xinomavro. In general mist of economic crisis, the associates of VAENI decided to seek the hope of the survival of thousands of kilometers away, in the China market. The project was large and the risk even higher, for such a small company with anemic public relations.
"All made with our own efforts and very worthwhile. We sent representatives to distant China, took part in exhibitions which celebrated our product, we gained confidence and now we got on track. " The Chinese seemed to trust Naoussa wine growers, liked the product but had to go to see who holds the cap of their future partners. "We called in China, where we have given values prime minister. In meetings and receptions came great investors and government officials. People know how to do public relations. After they traveled in Naoussa himself president of the group's giant, who was delighted. "
As a first measure for the success of the cooperation received from associates of VAENI summer the first batch of wine in China and the ten year agreement signed in October for 300 containers per year, which says Mr. Fountoulis upsets the status of the wine-growing area of Naoussa and wider region. What does this mean? "Gradually we will be able to absorb the production of the surrounding area. Maybe other regions of Greece. "
600 per bottle
Chinese drink wine? Of course even the most robust purses pay a few hundred euros for a bottle of good xinomavro, especially when you headed in gilt label "Golden Greek Life" (probably all I mean). "As ever we modern Greeks to show Europeanized drank whiskey, so far in China to be someone in need to drink wine. Even signed a separate agreement for 55,000 bottles of organic wine a year, which will be reserved for exceptional clients. It is produced by the xinomavro, and will cost 600 euros bottle. The Chinese even demanded, and was included in the agreement, the exclusive worldwide in its distribution "!
After the wine series for VAENI have oil and other Greek products, as reported by Mr. Fountoulis the Chinese side is very interested.
And winery in Gansu by Michael Boutari
The enologist, winemaker Mr. Michael Boutaris, following in the footsteps of his father John, placed higher up the forearm to the presence of Greek wine in China. He moved our family in northwest China, in Gansu went to a consortium of Chinese vineyards and produce wines of superior quality, which is already on the market. "Rank among the top 10 wine producers of superior quality and supply some of the best restaurants," says Mr. Boutaris and said: "We undertook this project because we believe in the creative business activities and that our initiative will serve as a passport for our country and wine. To say that this is Greece, has the expertise, the possibilities for cooperation, and we are on track. "
How easy is it to attempt a Greek cooperation in such a remote and vast country with completely different situations at all levels? "Not at all," explains Mr. Boutaris. "There are problems with language difficulties due to bureaucracy, labor relations, etc.". With all these things insist that China is a unique opportunity for Greek wines. "The Greeks were late too, but the prospects are good." "Although China is the sixth largest wine producer in the world, the product of poor quality. We direct our production in a rapidly growing part of customers who consume wine of superior quality. "
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